This research seeks to analyze the influence of profitability, liquidity, earnings per share, leverage, & total asset turnover on stock prices. The simple random sampling method was used in this research with a total of 62 non-cyclical consumer sector companies published on the Indonesia Stock Exchange from 2021 to 2023. The analytical techniques used are descriptive analysis and multiple linear regression analysis. Based on the analysis results, it was found that profitability has a positive and significant impact on stock prices. Liquidity does not affect stock prices. Earnings per share have a positive and significant impact on stock prices. Leverage has a negative and significant impact on stock prices. Total asset turnover does not affect stock prices.
Mahalini et al. (Tue,) studied this question.