Diagnosing Strategic Potential in the Context of Transformation

The article considers various approaches to the studying the essence of strategic potential of economic entities and proposes a methodological approach to diagnosing the strategic potential of higher education institutions. The rapid pace of change and fragility of the environment of higher education institutions require them to develop mechanisms for rapid response to new challenges, as this is critical for their viability and survival. The purpose of the study is to examine existing approaches to diagnosing strategic potential and to develop a system of indicators that would not only monitor the strategic potential of higher education institutions but also serve as a practical tool for managing change and transformation. The transformational changes occurring in Ukraine’s economy due to the digital economy and externa; threats necessitate the search for new management solutions. The effectiveness of such solutions is achievable only if they are based on reliable analysis of the research objects. There is no widespread practice of applying business analysis in management of higher education. However, the transformation processes require higher education institution management to align their activities more closely with the business environment. To remain viable, business entities-particularly higher education institutions (HEIs) – must implement methodological approaches to diagnostics effectively and promptly, especially for monitoring and evaluating their strategic potential. The study employed the following methods: comparison and generalization – to clarify and formalize the essence of the concept; correlation and regression analysis-to construct multivariate regression models for the indicators of strategic potential subsystems and to group them; and the graphical-analytical method-to visually represent a range of theoretical and practical aspects of the study. To conduct a comprehensive analysis, computer-based methods for processing, analyzing, and displaying information were used with the help of Microsoft Excel and STATISTICA software. The information base includes statistical data from the State Statistics Service of Ukraine, official publications of international organizations, expert assessments by rating agencies, monographs, fundamental scientific works by domestic and foreign authors, materials from scientific conferences, domestic and international publications, and electronic resources.