Digital Countryside, Rural Tourism, and (Female) Labor Supply -Taking CFPS and Taobao Village Data as Examples

In recent years, how to use digital technology to accelerate rural development and farmers’ well-being has become a topic of the times that has brought widespread concern at this stage. Based on the database of China family tracing survey from 2010 to 2022 and the digital rural index of Taobao Village, this paper takes rural tourism as a regulating variable to investigate the influence of digital technology on rural women’s labor supply. The results show that digital technology has significantly improved rural women’s working hours and labor supply. Further research shows that rural tourism plays a regulatory role, and its development can strengthen the positive impact of digital villages on rural women’s labor supply. Expansive analysis shows that the labor supply of middle-aged and elderly people and low-education groups has a greater positive impact.