Gold has historically been a trusted form of investment, especially in India, where cultural and economic factors significantly influence investor behavior. This study is objectives are examining the perception of investors towards gold as an investment, evaluates the factors influencing investment decisions, and assesses satisfaction and risk awareness related to various gold investment modes. Using descriptive research methods and primary data from 110 respondents through structured questionnaires, the research applies percentage analysis and Chi-square tests to analyze patterns. Gold has been highly valued for its unique and attractive properties since as far back as 4000 BC. The oldest gold treasure in the world dates from 4,600 BC to 4,200 BC and was discovered at a Bulgarian burial site in Varna. Gold plays an important role in providing the best possible protection against the fluctuations of both political and economic scenario, mainly in India and Asian countries. Investment is a planned method of safely putting one’s savings into different outlets to get a good return. The essential quality of an investment is that it involves waiting for a reward. Hence present study concluded that the Gold has long been revered in India not only as a symbol of wealth and cultural heritage but also as a preferred asset for investment and financial security. Investing money in gold is worth because it is hedge against inflation. Over a period of time, the return on gold investment is in line with rate of inflation. It is worth investing in gold for a one more valid reason.
Ganesamurthy et al. (Fri,) studied this question.