The legitimacy of international organisations in public discourse

This study aimed to identify the key factors influencing the legitimacy of international organisations within public discourse. The methodological framework was based on an interdisciplinary approach that integrates political science, organisational theory, and media studies. This enables an examination of legitimacy through the analysis of normative and legal documents, official reports, open information platforms, and media discourse. The findings indicated that compliance with international law, transparency in governance processes, effectiveness in achieving stated objectives, and adherence to normative standards are crucial elements shaping support for international organisations from member states, the international community, and the public. In particular, successful peacekeeping initiatives, epidemic control programmes, and environmental projects contribute to strengthening organisational reputation. In contrast, failures in crisis response, inadequate accountability, or disproportionate influence by certain donors may undermine trust. The study also revealed that the media and the public play a pivotal role in shaping the image of international organisations. Negative narratives that highlight bureaucratic obstacles, conflicts of interest, or delays in decision-making often exert a stronger influence on public perception than positive reports of success. In this context, effective communication strategies are particularly important, especially those aimed at enhancing transparency, responding promptly to criticism, and engaging with civil society. The findings provided a deeper understanding of the mechanisms underlying the formation of legitimacy for international organisations within the current global governance framework. They contributed to the further development of theoretical concepts related to trust in supranational institutions, the dynamics of organisational reputation, and the role of communication in maintaining or undermining legitimacy. This research offers new perspectives for future analysis of the interconnections between normative rationality, political legitimisation, and public expectations – perspectives which may serve as a foundation for further scholarly exploration in the field of global governance