The article studies the features of the interaction of factors of internal and external environment of an organization and their impact on the functioning of an organization. According to research results, it is determined that all factors of internal environment have a mutual influence and lead to dynamic changes in the internal environment. The interaction of factors of internal environment can strengthen and the effect of positive synergy will be obtained. The analysis of factors of external environment revealed a significant impact on an organization of each individual factor of the microenvironment with the absence or sometimes weak interaction. Suppliers, consumers, competitors have a stronger influence. The influence of macroenvironmental factors is mediated through the change of microenvironmental factors without joint interaction, while influencing each other. The possibilities of the organization's influence on external environment are analyzed, and it is found that significant changes in an organization can lead to the influence of microenvironmental factors, while it is impossible to influence most of factors of macroenvironment, an organization should be adapted to them. Possible reactions of an organization to changes in direct action factors are formulated: adaptation to changes and return to the previous state, which provides stability in the short term, or restructuring of the internal environment and reaching a qualitatively new state, which is a step in the development of the organization and gaining its competitive advantages and stability for a longer period of time. It is shown that the factors of the internal environment of the organization should be improved, developed and strengthened. Therefore an organization should have an effective management system, high quality of goods and services, modern equipment and technology, strong organizational culture. It is concluded that an adequate response to external environmental influences with a positive synergistic effect of the interaction of internal environmental factors allows the organization to eliminate obstacles in a short time and achieve a qualitatively new level of functioning in the external environment.
Світлана Саннікова (Tue,) studied this question.
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