The article explores the potential of rural entrepreneurship as a key tool for increasing employment and improving the quality of life in rural areas. In the context of structural economic transformation and post-war recovery in Ukraine, fostering entrepreneurial activity in villages is gaining increasing relevance. The study analyzes the socio-economic impact of small and medium-sized enterprises (SMEs) in rural communities, highlighting their role in job creation, income generation, and the revitalization of local infrastructure and services. The research identifies major challenges to the development of rural entrepreneurship, including limited access to financial resources, insufficient institutional support, and the outmigration of human capital. Special attention is paid to the role of local self-government, public-private partnerships, and educational initiatives in shaping a favorable entrepreneurial ecosystem in the countryside. The paper also outlines policy recommendations aimed at encouraging business activity in rural areas and integrating entrepreneurship into broader strategies for sustainable rural development. The world experience of supporting rural business is presented. A SWOT analysis of the problems of unemployment and labor migration in rural regions of Ukraine is carried out. The mechanisms of job creation through the development of small business are emphasized. The role of cooperation, social entrepreneurship and family business in the countryside is highlighted. Tools for stimulating the development of rural entrepreneurship in modern conditions are presented. Examples of state aid programs and international initiatives are provided. The findings confirm that the stimulation of entrepreneurship in rural areas is not only an economic necessity but also a powerful mechanism for social cohesion and community resilience. It was concluded that in the near future, the development of entrepreneurship in rural areas will tend to grow due to the intensification of state support policies, international assistance, and increased demand for local, environmentally friendly products.
Ivan Tomashuk (Wed,) studied this question.