Tourism Development in the Regions of Ukraine Through New Approaches to Improving Targeted Programs

The article explores modern approaches to improving targeted tourism development programs in the regions of Ukraine, which is an urgent task in the context of ensuring sustainable socio-economic growth. Particular attention is paid to the role of tourism in the processes of post-war recovery, in particular as a tool for activating the local economy, attracting investments and creating new jobs. The role and significance of tourism as one of the key areas of regional economic development is determined, in particular in the context of Ukraine's integration into the world market of tourist services and the reconstruction of destroyed infrastructure, which should become the basis for attracting tourists and forming competitive tourist products. The potential of regional tourism development programs and strategies in Ukraine as an important tool for socio-economic growth is explored. It is noted that the effective implementation of this potential requires improving approaches to planning, analysis and evaluation of programs using modern scientific methods and best practices. The development of target programs for all regions of the country involves the use of a methodological approach that allows assessing their quality according to such criteria as expediency, coherence, structural compliance, scientific validity, practical feasibility and content. To ensure the sustainable development of tourism and resorts in times of crisis, a detailed analysis of existing regional programs was conducted and compared with the designers of community recovery strategies. The possibility of supplementing programs with new elements that will increase their effectiveness in times of crisis was taken into account, which will allow adapting programs to changing economic realities and maintaining the competitiveness of tourist regions. Emphasis is placed on the need to analyze the current state of the tourism industry and predict the results of program implementation to ensure the long-term competitiveness of regions. This study opens up prospects for further work on optimizing regional tourism development strategies that have a significant impact on the socio-economic development of territories in Ukraine.