Introduction: Smoking behavior is still a major problem for adolescents in Indonesia. This is influenced by various factors, ranging from peers, parents, psychological reasons, and cigarette promotional advertisements on social media. Methods: This study aims to develop health promotion media in the form of anti-smoking animation videos. Using level 4 research and development (R&D) method through six stages: potential and problem analysis, design drafting, expert validation, design revision, product manufacturing, and limited trial. A total of 12 students aged 12-13 years from SMPN 18 Purworejo participated in the limited trial. Expert validation was conducted by 2 material experts, 1 media expert, and 1 language expert. The feasibility assessment was analyzed using a Likert scale and classified based on the inappropriate-very feasible category. No behavioral determinants were measured because it was still in the limited trial stage. Result: The results of expert validation showed a high percentage of feasibility, namely 91.11% (tobacco control expert), 86.67% (psychologist), 73.33% (media expert), and 91.11% (linguist). The percentage of media feasibility from the limited trial results was 89.33%, which means that the media is very feasible to use. Teenagers' responses to the developed video were quite positive starting from visualization, duration, and audio. Conclusion: These results allow animated videos to be used as anti-smoking promotional media among early adolescents. The development of cartoon characters and hero animation is a suggestion from potential users for future research with large-scale trials. This is intended so that the effectiveness of the media can be measured in achieving changes in individual behavior in various regions in Indonesia.
Fitriani et al. (Wed,) studied this question.
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