What type of study is this?

This is a Quantitative Study study.

October 3, 2025

Marketing & Business Strategy: A Relationship Opportunity in Curricula

Key Points

Standardizing marketing strategy and business strategy courses may enhance overall student engagement, addressing challenges in curriculum delivery.
The alignment of course scheduling between marketing strategy and business strategy helps mitigate enrollment and matriculation issues.
Recognizing the academic synergy between these subjects can lead to improved curriculum effectiveness for business schools.
Incorporating recognized overlaps into instructional design may foster a more cohesive learning experience for students.

Abstract

Business schools and administration curriculum delivery often fail to recognize and leverage the relationship between Marketing Strategy and overall Business Strategy courses regarding course overlap/merger, course scheduling, and/or instruction. Since it is becoming increasingly difficult to find and realize curriculum improvements that well engage students in the wake of scheduling conflicts and enrollment/matriculation challenges, Pfeiffer MHA is, and urges other academic programs to consider as well, embracing the standardization required to leverage these two course subjects in order to realize the academic synergy between them for our students.

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