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In the digital era of e-commerce, effective content management is crucial for engaging and retaining online consumers. Traditional manual approaches to content creation often fall short in terms of speed, scalability, and adaptability. With over 26.5 million e-commerce stores worldwide, staying competitive requires leveraging all available tools. This research paper investigates the efficiency and effectiveness of AI-driven content generation compared to traditional methods. We examine AI technologies for creating titles, subtitles, and SEO optimization against content writers. The study involves five authors and an AI tool generating content for five products, with time taken for content creation measured and compared. Additionally, a group of 15 participants will evaluate the professional quality and click ability of the generated content. Using Python, we will analyze the potential time savings for generating 100 titles and assess the overall quality improvement. The results aim to provide empirical evidence on the benefits of AI in content creation for e-commerce. Our findings reveal that AI significantly reduces the time required for content creation. Specifically, AI-generated titles are 84.17% faster and AI-generated subtitles are 77.31% faster compared to those created by content writers. The content writers worked without the aid of any tools, relying solely on provided specifications. Additionally, 81.33% of participants preferred the titles generated by AI, while 88% favoured the AI-generated subtitles. These results underscore the potential of AI to enhance efficiency and effectiveness in e-commerce content management.
Čergić et al. (Fri,) studied this question.