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The paper aims to explore the evolution, significance, and future prospects of Business Intelligence (BI) and data analytics in fostering better decision-making in enterprises. The study involves a comprehensive review of historical milestones, current methodologies, and practical applications of BI. It also examines the integration of modern technologies such as AI, machine learning, and cloud computing in enhancing BI systems. BI has significantly transformed decision-making processes in various industries by providing real-time, accurate, and actionable insights. However, challenges such as data quality, integration, and user adoption persist. Future advancements in AI and big data are expected to further revolutionize the field.
Rajiv Mahajan (Wed,) studied this question.