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In recent years, the application of artificial intelligence (AI) in social media marketing has gained significant traction. AI has revolutionized the way businesses interact with their audiences on platforms like Facebook, Instagram, Twitter, and LinkedIn. With its ability to analyse vast amounts of data, predict consumer behaviour, and automate tasks, AI has become an essential tool for marketers looking to maximize their social media efforts. AI has transformed content curation, making it easier for marketers to find and share relevant content with their target audience. With AI algorithms, social media platforms can analyse user preferences and behaviour to deliver personalized content recommendations. AI can analyse the interests and browsing patterns of social media users to provide them with content that aligns with their preferences. This personalized content curation helps marketers increase engagement and build stronger connections with their audience. AIpowered chatbots have become an integral part of social media marketing strategies. These intelligent virtual assistants can provide immediate and personalized responses to customer inquiries, improving customer satisfaction and reducing response time (Conick, 2017). Chatbots can handle common queries, provide product recommendations, and even process transactions, saving businesses time and resources. By harnessing the power of AI, social media marketers can leverage predictive analytics to make data-driven decisions.
Aggarwal et al. (Mon,) studied this question.