A tie strength framework for improving the poor asnaf students’ normative commitment and behaviour

Purpose This study aims to examine the relationship between tie strength and poor asnaf student’s normative commitment and its impact on behaviour. Design/methodology/approach A sample of 129 poor asnaf students participated in this study. SMART-PLS 3.2.8 was used to analyse the data. Findings The findings show that the tie strength dimension (trust, emotional intensity, mutual confiding and relational exchange) positively relates to poor asnaf student’s normative commitment. Also, the result shows that poor asnaf students’ normative commitment is positively related to recipient behaviour. Research limitations/implications This study focuses on poor asnaf students receiving zakat financial education aid. Practical implications The findings provide valuable information on the factors that encourage poor asnaf students’ normative commitment. Related parties, such as the zakat institution, could use these findings to plan further action to enhance the poor asnaf student’s normative commitment and behaviour. Originality/value The study showed that the social tie strength framework could be used to determine the variables affecting poor asnaf student’s normative commitment and behaviour.