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Technological advancements like metaverse, and edge computing are rapidly changing how technology is influencing marketers as well as their customer’s life cycle- behaviour and experiences. Accordingly, this research article aims to investigate the marketing automation landscape, focusing on new technologies, and trends that are affecting strategies and offering businesses new ways to transform and optimise their marketing efforts. Marketers are using technology for two major purposes: Digital marketing and marketing automation, this paper focuses on marketing automation. The article discusses automation trends in conversational marketing and opportunities for businesses to engage with their customers effectively. The author also studies the integration of marketing activities with emerging technologies like digital twins, blockchain, etc. along with a focus on ethical and responsible marketing automation practices. The future of automation in marketing concludes the research article.
Swayam Prakash Singh (Mon,) studied this question.