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From digital transformation to the introduction of virtual Reality and augmented reality technologies, the exhibition industry is adapting to the demands of the new era. This study examines the transformative effects of digital technologies on the exhibition industry, highlighting the integration of Virtual Reality (VR), Augmented Reality (AR), and hybrid models that blend online and offline elements. With the advent of the COVID-19 pandemic, the urgency for digital transformation has accelerated, prompting the industry to explore innovative engagement strategies that encompass both virtual and physical interaction platforms. By focusing on case studies such as the Canton Fair, this research elucidates how hybrid exhibition models enhance global reach, improve cost-efficiency, and foster sustainable development practices within the industry. Furthermore, the analysis addresses the technical challenges and the need for continual adaptation to technology, which are critical for maintaining the relevance and competitiveness of exhibitions in a digitally evolving landscape. The findings suggest that a balanced integration of online and offline elements not only mitigates the impact of global disruptions but also sets a forward-looking standard for the exhibition industrys growth and sustainability.
Zihan Wang (Fri,) studied this question.