Impact of Digitalization on Undergrads Entrepreneurs Performance in Sindh, Pakistan

Digitalization is an advanced platform of success for undergrad entrepreneurs.This study aims to explore the impact of social media on undergrad entrepreneur's performance.The paradigm of the technology acceptance model was adapted and modified in this study.A selfadministered questionnaire was employed.The sample of the study was three public universities, the University of Karachi, the University of Sindh, and the Institute of Business Administration of Sindh, Pakistan.The data was collected from 1 st January 2023 to 31 st January 2023.The total 278 respondents were analyzed while using Partial Least Squares, Structural Equation Modeling (PLS-SEM).According to the results, the variables; student entrepreneurs' ability, and perceived usefulness have a significantly positive p<0.05 impact on student entrepreneurs' performance.The results of the study indicated social media play a vital role in the development of young entrepreneurs.Hence, government and non-government organizations play a vital role in fostering online entrepreneurship.This study would support more effective entrepreneurial programs and promote business among students.A similar study can be applied in other universities of the world.