A narrative-led approach for the revitalization of places of memory: a case study of Haiyan moat waterfront (Zhejiang, China)

Post-war modernistic urban designers prioritized function and materials rather than preservation of memories at waterfronts, resulting in the destruction and scattering of places of memory. This research proposes a culture-driven revitalization method for waterfronts in China, based on the theory of place narrative. The approach involves (1) identification of narrative contents, which are the places of memory in the context of urban space; (2) construction of narrative structure to organize these places and their memories; (3) employing narrative devices to narrate memories and connect these places. Subsequently, the narrative-led approach is illustrated with global cases. Based on the urban context and specific situation of Haiyan moat waterfront, this approach is practically applied to the waterfront space. By collecting memory information along Haiyan city moat, a story was developed around its theme, showcasing the diverse characteristics of the waterfront. Based on narrative contents, a linear narrative structure is constructed that emphasizes the material space and cultural connotation. Narrative techniques are used to enhance the experience of specific scenes and nodes at waterfront. This approach draws on conventional urban design interventions such as walkability optimization and events marketing. Overall, this paper contributes to exploring a narrative-led revitalization approach that considers all physical space, cultural meaning, and their relationship, thus highlighting urban memories and promoting cultural sustainability.