Comprehensive analysis and assessment of the production and export potential of organic niche products

The object of the study is the determination of ecological and economic efficiency in relation to the production of organic niche products. The strategic perspective of the production and export of organic niche products in Ukraine is considered as one of the ways to overcome economic challenges exacerbated by global instability and geopolitical tensions. The production of organic products is outlined as a strategically important direction of the country's agricultural sector, which has significant export potential, especially to the countries of the European Union, where there is a steady increase in demand for organic products. A comprehensive approach to strategy implementation is proposed, which includes market research, production development, marketing and branding, as well as optimization of logistics and export processes. The dynamics of the main indicators of the development of organic agriculture in Ukraine from 2010–2021, the volume of imports of organic products to the countries of the European Union by exporting countries were analyzed. To date, only 1 % of agricultural crops are «eco», the volume of organic products has significantly increased, and the yield of organic products has increased by 5–20 % with a corresponding reduction in material costs. Since the end of the 1990s, the agricultural sector of Ukraine began to focus intensively on organic production, taking into account the growing global trend towards the sustainable development of the agro-industrial complex, etc. Given their uniqueness, growing niche crops can offer advantages such as minimal competition and the potential for significant profits, especially when the products find widespread use. A comparative analysis of the production of organic products on the domestic and foreign markets of Ukraine was conducted. A SWOT analysis of the production of organic products in Ukraine was developed to determine the strengths and weaknesses. The practical value is providing advice to producers on growing niche crops, creating market demand, attracting foreign partners to implement such projects in Ukraine, which will contribute to strengthening the economic potential of agricultural producers. This will help increase the competitiveness of domestic enterprises in the local and global markets, make them more resistant to economic challenges and help reduce risks, etc.