Research on the Influencing Factors and Optimization Strategies of Anhui City Image Communication in the Era of Short Video

With the development of new media technology, mobile short video has become an important window to disseminate the city image of Anhui, the author from the analysis of the characteristics of the city image communication, the city image communication existing problems, the city image communication optimization strategy in three aspects, to explore the short video era of Anhui city image communication strategy, give full play to the influence of the short video communication, dissemination of the good voice of Anhui.