Research on Communication Strategy of Automobile Culture under the Background of Media Convergence

Instantly, as an important tool that people can't live without, cars are gaining more attention and attraction in the context of media integration. At the same time, with the continuous development of new media technology, automobile cultural communication, as a new type of cultural communication with automobiles as the main communication content, has also ushered in a huge development opportunity. In the context of media integration, this paper will focus on the analysis of the characteristics, communication bottlenecks and communication strategies of automobile culture communication, taking the "two races and one exhibition" of China automotive information technology as an example. I hope it can provide some suggestions and thoughts for other related research.