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This report delves into the dynamic landscape of online ethnic wear commerce in India, examining the transformative influence of e-commerce on the retail market. Projections suggest significant growth driven by improved internet accessibility, positioning India as a global force in online business. The report investigates the role of web applications and the MERN stack (MongoDB, Express.js, React, Node.js) in shaping the ethnic wear e-commerce landscape, emphasizing their flexibility, scalability, and user-friendly features. The methodology for developing an ethnic wear e-commerce website using the MERN stack is detailed, highlighting its adaptability and scalability. Additionally, the report emphasizes the impact of e-commerce on consumer behavior, logistics, and environmental sustainability. In conclusion, the technical aspects of application design, system architecture, user interface design, database design, models, and dependencies are outlined, providing insights into the robust and high-performing nature of the developed e-commerce application.
Shwetha et al. (Mon,) studied this question.