Where's the theory contribution? An answer in four parts

The requirement for a theory contribution in empirical papers causes consternation among some and confusion among many. We address this issue by articulating alternative approaches to theory that include formal modeling, paradigm elaboration, problem solving, and theory emergence from observations. Knowledge about these different approaches will, we believe, help ameliorate disagreement and incomprehension across the research tribes that dominate social science and business school research. Each approach requires different assumptions about truth and the representation of reality. We outline each approach, provide examples, and a short critique. We suggest that what may seem mundane to the critical realist may be eye-opening to the pragmatist who directs attention to practitioners. For the scholar immersed within the walls of a paradigm, a set of stylized facts may challenge and inspire. The secret to innovative theory contributions is to synthesize ideas from the different tribes to use within your own focused research program.