DAM as a brand ambassador: How digital asset management can be a strong ally of brand strategy

Using real-world examples, this paper highlights how digital asset management (DAM) works as a brand ambassador in the old-fashioned, diplomatic sense of the word. The paper explains how DAM can smooth over the friction that change brings by making life easier for designers, external partners and other users. As this paper shows, using brand-driven DAM to curate assets can help users make the right choices and focus on common goals.