The transformation of images of Nezha and the changing cultural discourses in Chinese national style animated films from 1979 to 2019

Abstract Nezha is a mythological and dynamic character in the Chinese cultural discourse. In traditional China, the mythological character of Nezha represents a cultural integration between Daoism and Buddhism. By applying the Chinese animated films as an approach, this article focuses on exploring the changing cultural discourses of the Chinese national style in post-Maoist cinema through critical analysis of the character of Nezha and the deployment of Daoist philosophy in the construction of Chinese national style from the post-Cultural Revolution context to the post-Socialist context. This article examines two Chinese national-style animated films. The first film is Nezha Naohai (1979) which was produced in 1979, and another animated film is Nezha Zhi Motong Jiangshi (2019) which was produced in contemporary China. Through the film and cultural analysis of Nezha Naohai (1979), this article argues that the Daoist philosophy engages in the cultural discourse of Chinese national style and shapes the narrative, rhetoric, aesthetics and characterisation of Nezha in the post-Cultural Revolution context. The contemporary film Nezha Zhi Montong Jiangshi (2019) reflects an ideological change in the discourse of Chinese soft power states the power of Chinese culture including Daoist philosophy within a modern and scientific paradigm, which promotes a more international Chinese national identity and national style.