Purpose: This study aims to examine the effect of social media, e-payment gateway, financial inclusion, and market aggregator on the financial performance of MSMEs in Banyumas Regency. Methodology/approach: A quantitative method non-probability sampling, technique using the convenience with several criteria. The minimum sample size was 99 renonspondents. In practice, 112 respondents were collected, and 110 respondents were used. Data analysis was performed using multiple linear regression in SEM-PLS. Findings: The findings show that social media, financial inclusion, and market aggregator significantly affect MSMEs' financial performance, while the epayment gateway does not have a significant effect. Practical and Theoretical Contribution/Originality: This study emphasizes the importance of utilizing social media, financial inclusion, market aggregator, and e-payment gateway in managing the financial performance of MSMEs to support business growth. Although the e-payment gateway does not have a significant effect, it remains an essential component of the digital system in operations and influences the financial performance of MSMEs. These fin2dings are expected to provide practical contributions for MSME practitioners and policymakers. Research Limitation: The study focuses solely on MSMEs in the Banyumas Regency, thereby limiting its generalizability to other regions. Other factors influencing financial performance were not included.
Khoeriyah et al. (Tue,) studied this question.