This scientific article establishes that artificial intelligence represents a legitimate and transformative force in technological product development, supported by substantial empirical evidence of productivity improvements and acceleration across metrics. However, realizing these benefits requires moving beyond techno-optimism to adopt principled, ethical implementation approaches that prioritize data governance, algorithmic fairness, workforce development, and stakeholder accountability. The article ultimately argues that organizations treating AI integration as primarily a technical optimization challenge will achieve short-term gains but miss opportunities for sustainable competitive advantage. Those adopting holistic approaches balancing innovation with ethical responsibility will establish superior positioning for long-term success in increasingly AI-augmented product development landscapes.
Melnyk, Artem (Mon,) studied this question.