Following China's successful bid for the Beijing Winter Olympics and Paralympics, campus ice and snow sports have made progress in promotion due to the implementation of Olympic strategies. However, many obstacles remain, preventing the achievement of expected policy goals. Ice and snow sports positively impact adolescents' physical and mental health and willpower. Therefore, this study evaluates national-level campus ice and snow sports policies in China in three aspects and proposes optimization suggestions, aiming to provide theoretical references for promoting such sports. Method: Sixteen national-level campus ice and snow sports policy documents from the Chinese government's official website were selected as research samples. Based on content analysis, policy tools and policy subjects in the documents were coded and counted. ROSTCM 6 software was used for policy text mining to establish a policy evaluation index system. Nine policies were selected through purposive sampling and evaluated using the PMC index model. The statistical results were imported into MATLAB to create PMC surface plots for intuitive analysis. The 16 policy samples used policy tools 303 times, with incentive tools accounting for 5.611%, authoritative tools for 13.201%, capacity-building tools for 39.934%, systemic change tools for 17.822%, and symbolic and hortatory tools for 23.432%. The policy samples involved 163 policy subjects, with governments accounting for 36.810%, schools for 30.675%, society for 29.448%, and families for 3.067%. The average PMC index of the nine selected policies was 7.22, with a mean depression of 2.78. Five policies were rated excellent, and four were good. The results that China's campus ice and snow sports policies exhibit irrational tool use, with governments and schools as main executors, and emphasis on social participation, align with previous research. Policies are of high quality, showing convex growth. However, policy design needs improvement in incentive mechanisms, multidimensional coordination, and implementation effectiveness. To promote campus ice and snow sports, it is recommended to optimize tool use, coordinate policy subjects, and strengthen policy design.
Liu et al. (Thu,) studied this question.