The intersection of social media and agriculture is making positive changes in the dynamic of agricultural practices, particularly in the increasing communication and collaboration between farmers, researchers and policymakers. This study goes deeper into how digital technologies such as artificial intelligence (AI), machine learning (ML) and robotics have been integrated with social media platform to foster innovation, precision farming and sustainability practices. The research methodology developed based on the bibliometric perspective to analyse scholarly publications from 2016 to 2025 to find out the key research trends, collaboration patterns and technological advancements in the field. With a data set of 3445 articles, the study employs various tools, like VOSviewer and Biblioshiny, to visualize the research output around the world, research theme trends and co-authorship networks. The findings show the growing importance of AI in agriculture, precision agriculture and sustainability in the field of research. However, there are still challenges in terms of providing equal access to information, especially in developing regions. The research has shown that social media plays a major role in enhancing decision-making processes and acceleration of technological adoption in agriculture. Furthermore, it underscores the increasing importance of cross-border partnerships and the need for international research collaboration to address new challenges in the field of agriculture.
Periginji et al. (Mon,) studied this question.