Background Corporate markups have risen markedly since the 1980s, widening the gap between profits and wages and fuelling income inequality. Counterbalance Economics (CBE) converts a portion of those markup rents into firm-redeemable vouchers for low-income households, promising redistribution without incurring large public budgets. This paper tests whether in-kind financed voucher scheme can neutralise the inequality effect of markups across advanced and emerging OECD economies. Methodology We assemble an unbalanced panel of 12 countries (1982–2016) that combines Study/World Bank Gini indices with De Loecker–Eeckhout aggregate markups, macro controls (log GDP per capita, terms of trade, R&D intensity, unemployment) and a newly coded CBE dummy capturing six staggered adoptions of mark-up-funded voucher programmes. A two-way fixed-effects difference-in-differences model estimates the causal impact of markups, CBE, and their interaction on inequality, controlling for country–clustered errors. Results In the absence of a policy, a 10-percentage-point rise in markups increases the Gini coefficient by 1.23 points. Where CBE is in force, the interaction term turns significantly negative implying the same markup increase now lowers the Gini by 2.9 points. Disaggregating the data reveals a more minor but still significant reduction in developed economies and a larger effect in emerging economies, consistent with higher initial inequality and weaker traditional safety nets. Placebo and pre-trend tests detect no spurious effects, and synthetic-control replications for early adopters confirm the magnitude of the effect. Conclusions Markup rents are a potent driver of inequality, yet a modest, rule-based in-kind mechanism that recycles those rents into vouchers can more than offset their distributive harm. CBE therefore emerges as a market-compatible and potentially scalable complement to progressive taxation, whose effectiveness depends on institutional capacity, regulatory oversight, and interaction with existing redistributive systems—particularly in emerging economies facing fiscal and political constraints. Future research should pair industry-level markups with micro-data on voucher use to refine targeting and assess long-run growth effects.
Malliaros et al. (Thu,) studied this question.