Le rôle des des réseaux sociaux dans l’activité économique: Le cas des restaurateurs lillois

Key Points

• Social media positively influences the economic activity of Lille restaurateurs, helping them engage more customers.
• The presence of restaurant brands on social media platforms correlates with increased visibility and customer acquisitions.
• Analysis focuses on various online marketing strategies, including promotional offers that attract more clientele.
• Findings suggest that local restaurateurs could further enhance their economic potential by maximizing social media use.