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March 3, 2026
Open Access
Implementation of Digital Marketing and Business Strategy
SK
Siti Komariah
Key Points
Digital marketing leads to improved branding and customer engagement.
A 30% increase in online sales was noted after implementation across various sectors.
Analysis of retail performance metrics shows the impact of strategic digital marketing efforts.
Findings highlight the need for continuous adaptation in digital strategies.
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Siti Komariah (Thu,) studied this question.
synapsesocial.com/papers/69a76808badf0bb9e87e353c
https://doi.org/https://doi.org/10.2139/ssrn.6053675
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Implementation of Digital Marketing and Business Strategy | Synapse