This article reflects on the role of human care in occupational health management within a context shaped by hyperconnectivity and the growing integration of technologies. In organizational settings driven by efficiency and productivity, care is reaffirmed as a structuring axis for more humane, sustainable, and effective labor relations. Despite advances in digital tools and artificial intelligence, care remains irreplaceable. Its relevance to preventing absenteeism, promoting mental health, and strengthening worker engagement is highlighted. Accordingly, the article advocates an articulation between technology and humanization, in which care emerges as a competitive differentiator and a cornerstone of more empathetic and effective management.
Patrícia Magali Simonaggio (Thu,) studied this question.