The project „Visit Sarajevo: Feel the Spirit of Ramadan“, which emerged as a result of cooperation between the Tourism Association of Sarajevo Canton and the Islamic Community in Bosnia and Herzegovina, aims to enhance the tourism potential of Sarajevo by focusing on specific Ramadan traditions and religious tourism. This initiative highlights the cultural richness and significance of Ramadan in Bosnia and Herzegovina, offering tourists an immersive experience of the city’s spiritual atmosphere during this holy month. Through a series of religious and cultural events and programs, the festival promotes the beauty of Ramadan and the tourism offerings of Sarajevo Canton, contributing to the development of specific forms of tourism and the promotion of Sarajevo as a halal-friendly tourist destination. Special emphasis is placed on specific Ramadan traditions in Sarajevo, such as Ramadan evenings, recitations of the Quran (mukabela), Tarawih prayers, Iftar gatherings, musical programs, and the unique post-Iftar atmosphere in the streets of the city. This ambiance attracts both Muslims and tourists of other religious backgrounds to experience the true spirit of Sarajevo. The Ottoman heritage and multi-religious history provide a rich environment for the tourism valorisation of Ramadan traditions, making Sarajevo a fascinating destination for all those interested in authentic Islamic culture that has been blended with other religions and influences for centuries. By promoting halal-friendly tourism, this project meets the needs of Muslim travellers seeking destinations that respect Islamic principles. Sarajevo’s rich Islamic heritage, with its mosques, cultural centres, and halal-certified establishments, creates an ideal environment for the development of this type of tourism. However, this project aims not only to promote religious tourism but also to preserve and present intangible cultural heritage, positioning Sarajevo as a key destination for Muslim travellers and other tourists interested in a deeper understanding of Ramadan and its significance in the heart of the Balkans.
Emina Nizić (Wed,) studied this question.