Researcher photographs in recruitment materials to increase willingness to participate in brain health research.
Key Points
To examine how researcher photographs in recruitment materials impact volunteer willingness to participate in brain health research.
Evaluated the effectiveness of advertisements
Analyzed the role of researcher credibility
Assessed participants' similarity to researchers
Photographs of researchers positively influence volunteer interest
Credibility and similarity in researchers affect participation decisions
Abstract
Results demonstrate strategies for improving the effectiveness of advertisements. First, findings demonstrate the role of researcher credibility and similarity to researcher in volunteers' consideration of participation. Second, results suggest the use of researcher photographs in recruitment materials.
Widening participation in cognitive neuroscience research: A mixed-methods study of motivators, barriers and attitudes towards imaging methods in young and older adults2025