The accelerating pace of the Fourth Industrial Revolution (4IR) compels higher education institutions (HEIs) to align curricula and faculty development with evolving labor market and societal needs. In the Global South, this alignment is challenged by massification, uneven digital access, and limited institutional support, raising the risk of vocational drift, where employability goals overshadow disciplinary depth and civic missions. This study examines how curriculum reform, faculty development, and graduate employability intersect within South African universities, addressing a gap in the literature through a Knowledge-Based Economy (KBE) lens. Using a qualitative, exploratory design, data were collected from 60 purposively sampled participants, including students, lecturers, university administrators, and industry employers, through focus groups and in-depth interviews. Thematic analysis identified five interrelated themes: curriculum relevance to 4IR demands, faculty preparedness and pedagogical innovation, integration of digital and soft skills, industry–academia collaboration, and institutional support for faculty development. Findings reveal systemic inertia, gaps in digital literacy, teamwork, and problem-solving, and uneven opportunities for applied and interdisciplinary learning. Employers emphasized the importance of adaptive, ethical, and systems-thinking competencies rather than narrow firm-specific skills. Massification pressures further complicate personalized learning, necessitating scalable pedagogical models. This study offers novel empirical insights into how curriculum, pedagogy, and employability intersect in resource-constrained contexts and proposes actionable strategies for policy and practice. By balancing work readiness, academic integrity, and civic engagement, universities can strengthen curriculum agility, faculty development, and sustained industry partnerships to enhance graduate readiness for the 4IR knowledge-based economy.
Ivan Magadza (Tue,) studied this question.