This study explores how social media usage influences communication patterns among urban populations in Ghana. Data was collected through a series of surveys administered via online platforms, complemented by semi-structured interviews with participants. Quantitative data analysis involved statistical tests for significance levels, while qualitative elements were analysed using thematic coding methods. Participants reported that social media significantly altered their communication habits, with 70% indicating increased reliance on digital messaging compared to traditional face-to-face interactions. The study concludes that social media has reshaped how urban Ghanaians communicate, emphasising the need for cultural sensitivity in technology integration within communities. Communities and policymakers should consider fostering digital literacy programmes that balance technological advancement with cultural preservation.
Efua et al. (Wed,) studied this question.