Driven by the dual wheels of globalization and the national strategy for cultural advancement, the living inheritance of intangible cultural heritage (ICH) and the upgrading of local foreign trade industries have become core issues for achieving high-quality regional economic development. As a major ICH province in Zhejiang, the Shengzhou scarf and necktie industry serves as a core pillar of the local export economy. Yet, it faces development dilemmas such as intensifying international competition and severe product homogenization, with small and medium-sized enterprises (SMEs) particularly encountering a crisis of order loss. The deepening implementation of Zhejiang’s ICH support policies and the transformation of the international textile market constitute a dual-dimensional driving force, propelling industrial transformation. Through methods such as literature research and case analysis, this paper explores the pathways for cultural empowerment under this dual-dimensional drive, identifies fusion points between Yue Opera culture and this industry, and ultimately constructs a practical pathway system for Yue Opera culture to empower industrial transformation. This provides a replicable model for the high-quality development of traditional foreign trade industries.
Zhang et al. (Tue,) studied this question.