Digital Transformation and Environmental Responsibility as Pillars of Destination Quality and Competitiveness in Developing Economies

Digital transformation is increasingly reshaping how tourism destinations manage quality, sustainability, and competitiveness. This study examines these relationships in the context of a developing European economy (Slovakia), focusing on the mechanisms through which digital technologies enhance destination performance. The empirical research was conducted at the national level within the Slovak Republic. Using a quantitative research design, data were collected through a survey of 276 key tourism stakeholders. The analysis applies reliability testing, regression analysis, variance analysis, and an indirect-effect analytical framework to examine the proposed relationships. Digital Transformation (DT) does not generate competitiveness in isolation but acts as a strategic catalyst that enhances destination competitiveness primarily through improvements in Quality and Environmental Responsibility (QTS). Additional findings reveal significant differences in Quality and Environmental Responsibility (QTS) across destinations with varying levels of digital maturity within the examined national context. The study contributes to tourism research by integrating digital transformation and environmental responsibility into a unified framework of destination competitiveness, using Slovakia as a representative case of a transitional European economy. While the findings may offer indicative insights for similar transitional contexts, the study primarily reflects the structural specificities of the Slovak tourism sector. From a practical perspective, the findings emphasize the need for strategic alignment between digital investments, quality management, and sustainability objectives to achieve long-term competitive advantage.