Any form of media writing about women is often accompanied by prejudices embedded throughout the text, as well as sexist attitudes that reflect the mindset of the broader environment and, indirectly, that of the author. Subtle hate speech is therefore present in such texts, and at times even explicit. To verify this thesis, ten articles from six online portals in Bosnia and Herzegovina were analyzed, using "woman" as the key word. The portals were accessed on 26 August 2023. The analysis focused on how women are represented, that is, which roles are assigned to them (including insight into the roles to which women in the media are typically restricted). The findings of the analysis indicate that reporting is unethical and stereotypical, that prejudices against women remain prevalent and continue to be reinforced, and that women are still portrayed through the lens of sexism even in the 21st century.
Bijelić Škrbić (Wed,) studied this question.