This research article examines the transformation of visual evidence in contemporary global media systems, focusing on the growing role of non-state actors in producing and validating visual narratives. It argues that the traditional dominance of institutional media has been weakened by digital platforms and decentralized content production. The study analyzes how visual materials created by individuals and independent networks function as sources of documentation, verification, and public knowledge. It shows that visual evidence is no longer validated solely through institutional authority but through processes of circulation, cross-referencing, and interpretive engagement within distributed media environments. Particular attention is given to the relationship between visual evidence, perception, and trust. The article demonstrates how credibility is formed through repetition, contextualization, and audience interaction, making trust a dynamic and negotiated process rather than a fixed attribute. The research also explores the role of non-state actors in the reconfiguration of media authority. It shows how decentralized production expands representation while introducing challenges related to accuracy, interpretation, and validation. The article proposes a conceptual framework that defines contemporary visual communication as a system of distributed authority, in which evidence, perception, and credibility are constructed through networked processes across digital and transnational media environments.
Artur Sukhoiarskyi (Mon,) studied this question.