Between Risk and Opportunity

This multi-methodological study examined the news framing of the 2004 European Union enlargement in terms of risk and opportunity and the effect both frames had on public support for the enlargement. A content analysis showed that EU enlargement was portrayed as a controversial issue, but with an overall balanced tone of coverage. Risk and opportunity framing played an equally prominent role in the news. An experiment examined the impact of both frames on support for EU enlargement. Participants in the opportunity frame condition showed significantly higher levels of support compared to participants in the risk condition. This framing effect was moderated by political knowledge. Individuals with low levels of political knowledge were more affected by the news frames and more susceptible to risk framing.