Decision-making processes in the industrial and commercial sectors—particularly in the ceramic industry, which is the focus of this study in Saudi Arabia—often rely on routine decisions, with geospatial data rarely taken into consideration. According to the author's studies, Riyadh accounted for approximately 37% of total projects (based on 2018 data, as shown in (Table 12), a figure that is also reflected in the size of the ceramic market. In 2025, urban development activity increased, driven by several large-scale projects, including the SEDRA project, which includes the construction of 30,000 villas.This study aims to develop a quantitative model linking Geomarketing to competitive advantage, and to outline a roadmap for the geographical and financial factors that will determine future demand in the ceramic sector.To achieve this, a sample of 120 senior managers and specialists from ceramic factories across all regions of the Kingdom was used. The analysis included confirmatory reliability tests, validity assessments, hierarchical multiple regression, and comprehensive diagnostic checks.The Ceramic Geographic Sector Efficiency Index (CGSEI) is based on these inputs and provides a replicable, city-level metric to measure location attractiveness. It also incorporates three projected market scenarios through 2035, based on housing plans under Vision 2030.
Zouheir Sallman (Thu,) studied this question.