Between Surveys and Depth: How AI Is Rewiring Qualitative Research
Key Points
The aim is to explore the role of AI in reshaping qualitative research methodologies.
Interview with founders of xelper about their company and its mission.
Discussion of AI applications in qualitative research.
Analysis of market research techniques influenced by AI.
AI enhances the efficiency of qualitative market research processes.
New approaches to data analysis emerge with AI integration in research.
Qualitative insights become more robust through AI-driven methodologies.
Abstract
Michael: To start, could you briefly introduce your company and how the idea for its founding came about?David: Paul and I founded xelper, a German-based AI company focused on qualitative market research