The greening of music festivals: motivations, barriers and outcomes. Applying the Mair and Jago model

Abstract Events are a growing sector, often attracting tourists to destinations. There is increased emphasis on achieving sustainability in event management; some festivals, particularly large outdoor music festivals, are leading in greening their events. This paper explores the drivers of, and barriers to, greening festivals and considers how events might be a vehicle for promoting sustainable behaviour. The application of the Mair and Jago model is tested. Long interviews were conducted with managers of six UK and Australian festivals that have won awards for their "green" performance and an organisation that encourages the greening of festivals. Findings suggest that managers of these festivals act both as a champion and a steward of greening and that the key drivers of festival greening are the personal values or ethos of the manager and/or the organisation, demand for greening from stakeholders and a desire to educate and act as an advocate of green issues. Barriers to greening festivals included the financial costs, lack of time and control over festival venues and the inability to source appropriate suppliers or supplies. Further research could explore these issues in other events contexts and examine whether events leave a lasting legacy in terms of influencing environmental behaviour. 音乐节的绿色环保化:驱使动力,障碍和结果,对Mair和Jago模型的引用 会展业是一个不断增长的产业,经常吸引旅游者来目的地。而在会展管理中达到可持续性这样的目标也不断受到重视;一些节目盛会,特别是大型户外音乐节,在不断地绿化他们的展事。该文章探讨了绿色节日的动机和障碍,并且考虑到节日会展如何帮助促进可持续性的行为。Mair和Jago在2010年的模型在文中测试。文章对英国和澳大利亚的六大赢得绿化大奖的节日经理和一个鼓励节日绿化的组织经理作了详细的采访。结论建议这些节日的经理在绿化中表现为领导和服务员的职责,并且提出节日绿化的主要驱动力来自经理和/或组织的个人价值或社会观,利益相关者对绿化的需求,接受绿色概念相关信息的教育和作为宣传者这样的要求和想法。绿化节日的阻碍包括财政费用,缺少时间和对节日场地的控制,和缺乏获得适合的供应商或供应产品的能力。进一步的研究能将这些问题在别的会展中探讨,并讨论会展是否在影响环境行为上能留下长久的作用。 Keywords: festivalsenvironmentstewardshipqualitative research关键词: 节日环境管理职责定性研究