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Reviving the somewhat forgotten notion of ‘secondary orality’, this paper conceptualizes online conspiracism as a creative, if monstrous, response to the attention economy of social media. Combining classic literature on oral cultures and current research on online subcultures, this paper takes conspiratorial folklore seriously and develops a program of research into its features and into its surprising adaptation to the attention regime of digital media.
Tommaso Venturini (Sat,) studied this question.