Social capital and resource requests on Facebook

Facebook-enabled resource mobilization attempts—broadcasted status updates in which people ask questions or request information, favors, or other forms of assistance from one’s network—can provide insight into social capital dynamics as they unfold on Facebook. Specifically, these requests and the responses they receive can serve as a window into how, why, and with what results individuals turn to their Friends network for help. In this study, we synthesize the existing research on resource mobilization requests via Facebook and present new analyses of survey data collected from a random sample of Facebook users who have made any post in the past 28 days ( n = 573) and a sample of those who have posted a mobilization request in the past 28 days ( n = 1074). To identify mobilization requests, an automated classifier trained on a hand-labeled sample of public status updates was used. Using participants’ self-reported survey data and server-level behavioral data, we examine how mobilization request behaviors relate to perceptions of bridging and bonding social capital, participants’ perceptions of Facebook’s utility regarding these requests, and related variables such as engagement in Facebook Relational Maintenance Behaviors. We find that those who post mobilization requests on Facebook report higher social capital, are more likely to try to respond to Friends’ expressed needs, and tend to see the site as a better source of information, coordination, and networked communication.