A Visual Design Strategy for Enhancing Consumer Understanding of Bio-Based Sustainable Soap Packaging -Focusing on the Effective Visual Communication of Sustainability Information-

Key Points

• The research aims to improve consumer understanding of bio-based sustainable soap packaging through effective visual communication.
• Analysis of current packaging designs for sustainability information
• Case study focusing on soap packaging
• Development of visual design strategies to communicate sustainability
• Identified gaps in consumer understanding of sustainable materials
• Proposed design solutions to enhance visual clarity of sustainability information
• Demonstrated that improved packaging design can help consumers better recognize recyclable materials

Abstract