Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture

Key Points

• The aim is to analyze how product image, government support, and community culture impact fintech adoption for deposit mobilization.
• Analyzed factors influencing fintech adoption
• Examined relationships between product image, government intervention, and community culture
• Conducted surveys or interviews within target communities
• Fintech adoption is positively influenced by a strong product image
• Government intervention plays a crucial role in enhancing adoption rates
• Community saving culture significantly impacts how fintech solutions are received