Exploring Consumer Preferences: a Bibliometric Analysis of Green Purchase Behaviour Using the Theory of Planned Behaviour

Key Points

• The aim is to analyze consumer preferences regarding green purchase behaviour using the theory of planned behaviour.
• Conducted a bibliometric analysis of existing literature
• Utilized the theory of planned behaviour as a framework
• Examined trends in green purchase behaviour research
• Identified key trends in consumer preferences for green products
• Highlighted influential studies in the field of green purchase behaviour
• Pointed out gaps in current literature that need further exploration